Sunday, November 11, 2012

Ad project 1.


Save the environment.


Don't push them to move.


Endangered animals: 11.167
124 are in “critical condition”




The work is focused on the loss of animals’ hábitat, caused by the human beings.
Environmental impact and problems in relation with our manners, like deforestation, massive construction, pollution, hunting, and the resources that animals need are ending.

Many spacies must seek new territories in order to survive. So pack and find a place to move and to re-establish. I present the animals as families with mothers, fathers and children packing. I mean, i work with the concept of humanize them, to approach more to human being sensitivity. 




    

The aesthetic is looking for design a simple series of images,, but able to reach everyone. A way to call first your attention creating and elegant and simple design rather tan violence, but with the same meaning and message.

Transmit a strong idea fast and easy. Accessory elements disappear from the work. Images composed of few figures, with withe background and simple pantone of colors, so you can keep in mind with a quick view. 

















HAWK University of applied sciences and arts Hildesheim, Germany.
2011/2012.

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