Soft drink Rix.
Pure Berlin. Pure you.
The product is a softdrink called Rixdorfer. The city of
procedence is Berlin, the capital of Germany, and as all we know, nowadays is
considered one of the most important states of art in all over the world. Its a
Young, varied and brazen city, which contains a perfect mixed between the
experimental and the traditional culture, because is in constantly progress and
process of change. It’s open for all kind of artistic expresión of the human
being.
The idea was create sth that represent the lifestyle of the
city. Linked the soft drink with the soul of Berlin. Rix contains all the city
inside. And bring it to Young people that that is interested by the same
concerns than Berlin. Make you part of the city.
Gradually the drawings are appearing and joining
each other to reach the final drink, where everything concludes and ends.
Berlin is accesible for everyone
HAWK University of applied sciences and arts Hildesheim, Germany.
2011/2012.
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